Monday, June 3, 2019

business plan on a creative international school

business plan on a creative international take aimIn Bangladesh, Providing education to children and teenagers finished side of meat strong point coach is a emolument oriented business that has been practiced so far by private and non- governance system of ruless. This feasibility study deals with the possibilities and requirements of setting up an slope in shapeediate train in Dhaka city (Dhanmondi area).In todays world like Food, Cloth and Shelter, Education has become one of the basic needs, on the former(a) hand providing education in a systematic and accurate manner still remain a great ch all(prenominal)enge. In Dhaka along with the government aims there are so many private schools, especially private English medium schools that are providing education to the children and teenagers. Signboards, banner, leaflets, and advertisements of such schools female genital organ be seen in bothday newspaper or at any street or area of Dhaka. But most of these schools scantil y meet the expectation of the parents and are hardly qualified to educate in a systematic way using English language as the medium of exchange. Keeping these facts in mind, considering a draw to setup a fictitious character private English medium school in Dhaka is very rational.The name of my English medium school is seminal multinational School and it bequeath locate at house no-32, Road no-3, Dhanmondi , Dhaka- 1205. It forget satisfy the consumer need by providing education to 4 to 18 form old children and teenagers, using up to date and high quality meditateing methods adopted from deputed schools in United Kingdom. In addition it lead become the beaver English medium school in Bangladesh inwardly 2012 in the comeing areas-Teaching methodTeachers quality school-age child developmentStudent qualityStudent intakeLearning environmentTeaching environmentWorking environmentThis project aims to founder CIS to attain these objectives for achieving features of high standa rds.The promoterThe promoter of the proposed CIS has sufficient project and knowledge in the concerned field. The brief profile are given be modest-NameAgeContact addressPhone computeKaniz Fatema24 flatcar 2, Delafield House,Christian Street, London+447574560200Md. Farid Alam25Flat 40, Langdon HouseIDA Street, London+44740-4499400M. Razibul hassan26House no 29Road no 2Dhanmondi, Dhaka+88029110210+8801711389697Mohammed Hafezul Islam25House no 27Road no 2Dhanmondi, Dhaka+88029110210+8801711519729The proposed school allow for have the legal form of a private restrain company. The iv promoters forget be the four partners of the business. The partnership deed and agreements are already signed by the four promoters in accordance with the existence impartiality of partnership in Bangladesh. The ability of the promoters to establish such school reflects their capabilities in several aspects.Economics of one unitSince our main goal is to provide split education by forming notional I nternational School (CIS), we will non get profit. We are four founder just take gibibyte0 as our salary, and rest of the profit will be distri yeted to fundamental development. If any one want to get away he can, but he will non get any profit.We are going to form a private English medium school, which name is Creative International School (CIS). Our main private-enterprise(a) expediencys are to provide better education than other existence English medium school.Our per unit means per class students that means how much money will save from one class students in a calendar month.Creative International SchoolEconomics of one unitAccounts nameUnit representS R horizontalue1200Less Variable price123.1528Contribution margin1076.847Less Fixed cost871.7593Net profit205.088Evaluating our business ideaOur education, current organization position, and our experiences are listed below by a table-NameEducationCurrent organization and positionPrevious experienceKaniz Fatema Sharmin(Inte rnational relationship UK)Managing Director, Teleno CO. LtdAssistant country manager, make it the children (UK), DhakaMd. Farid Alam( Economics USA )Directoe Teleno co. LtdAssistant Professor, London School, UKMohammed Hafezul Islam( Finance DU )Head of Finance BEXIMCO DhakaAssociate Director, Finance, Oxford international school, DhakaMd. Farid Alam( IT UK )Assistance principal, Oxford international schoolTeacher, Green Leaf School UKSWOT analysis of Creative international school are given below-StrengthHigh qualified instructorTeachers qualityGood learning environmentTeaching environmentWorking environmentAC system class roomWeaknessesHigh riskTeachers politics entangled managementOpportunityLack of English medium schoolHigh qualified governing bodyA source of social work menaceChanging government ruleCompetitionLack of managementBusiness GoalThe short term goal of this motif is to primarily apply the determined plan of set up an English medium school. We have mentioned ahead that our main goal is to provide better education.The long term purpose of this report is to have a clear understanding of the activities and requirements of setting up an English medium school in Dhaka. There have been many English medium schools operating in our country for the last ten historic period. This is a service oriented business, and there not been many formal feasibility studies on how to establish this business. This study mainly focuses on management, marketing, technical, and social economic aspect of the project.Core BeliefsThree core beliefs are described below-Low costLow cost is our main belief that we will provide better education with lower cost sooner than other competitors. We are going to take precisely 1000Tk per month as culture fees. all(prenominal) body think that English medium school is only for rich family members because of high cost, however we are going to demur this concept from usual people. Creative international school is for all kind of people in our society.High qualified teacherWe think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we bring any teacher, we try to nominate English proficient person.English environmentWe believe that English environment is one of complex component duo to learn English language, in addition we will hopeful that we will be successful to develop an English environment which will be usefulnessed for students.Supply and directThere are nigh factors that can influence on demand of our Creative international school. Those factors are discussed below-Tuition fees tuition fees are one of an big factor that can influence on demand. We know that if price increase demand of slightly liaison decreases that is why we have determined less tuition fees due to pull out general people to admit there their child in our school.Quality Quality is a curtail factor for determining demand of our educational service. Every body want cheap rate but they do not avoid quality. If quality become low, demand will also be low, as a result we always try to sustain quality.Availability of other institutions Demand also depends on availability of other English medium school. If snatch of English mediumThere are also some factors that can influence on supply of our service. Since our business is providing service, that is why it only depend on our quality service. If we provide well praised education , our schools popularity will obviously increase.StrategySince Creative international school is a English medium school, so it should create a English environment. CIS will follow fully British education system, this is our main strategy.TacticsTo carry out the strategy, we are going to follow some ways. These are mentioned below-2.1. Low costLow cost is our main competitive advantage that we will provide better education with lower cost rather than other competitors. We are going to tak e only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however we are going to omit this concept from general people. Creative international school is for all kind of people in our society.2.2. Quality of educationThis is our moment competitive advantage we know that every thing depend on quality. If our article of belief quality is good, we will get more than popularity.2.3. High qualified teacherThis is our competitive advantage we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we occupy any teacher, we try to nominate English proficient person.2.4. fixtureLocation is one of big factors behind the successfulness of a business. Creative international school is situated in the center of our target market. We think that each and every student will get the benefit from it. Communication syste m of Dhanmondi is very good, that is why student can come to school easilyMission accountCreative International School is going to provide high quality education by highly qualified teacher with lower cost, which is going to follow British education system. We are mainly focusing on those families who have at least 20,000Tk income monthly.Consumer analysisIn order to learn who our potential customer is, where we can reach them, what they want and need. We can do four types of market research, but we are mainly focusing on statistical research.To understand the number of student intake, in other words for market analysis, for the first year of operation of the school, the following data in the given table have been consulted.Literacy charge per unit for Person Aged 5 Years And Above By Sex, 20002-20006YearBoth sexMaleFemale200553.8945.9360.10200965.5861.9560.08Sources Official website of Bangladesh bureau of statistics (BBS)www.bbsgov.orgSo in Dhaka, from 2005-2009, literacy rate of children aging from 5long time to 14 old age had been increased by 16%.However in Dhaka adult literacy rate, population aged 15 years and above, shows a significant increase from 2005 to 2009. In 2009 this figure for Dhaka was highest among all other District of Bangladesh.Adult literacy rate of population aged from 15 years and above in Dhaka by sex.YearBoth sexMaleFemale200537.8200958.6765.9448.70Sources Official website of Bangladesh bureau of statistics (BBS)www.bbsgov.orgso from the above table it can be seen that adult literacy rate in Dhaka increased by 20.87% in five years from 2005-2009if similar trend continues for Dhaka also will create the ground for rapid increases of demand for education institutions or school.This assumption of increasing demand can also be supported for the increase in number of schools attending schools in Dhaka.From these trends it can be assumed and projected that in Dhaka demand for an English medium school will be higher than any other distr icts in Bangladesh. On the basis of such analysis the marketing strategies of Creative International School have been established.Target ConsumerCIS will be situated in Dhanmondi, Dhaka, initially its target is to higher, higher middle, and middle class families students from 4 -12 years. Though the schools aims are to intake students from all class in Dhaka, initially it will intake students from the following locations-DhanmondiLalmatiaMohammadpurShamoliShutrabadAzimpurZigatolaRayer BazarThus the above areas will be considered as the primary target market, we have also separate our market on the basis of age, Gender, Income. These are described below-Age We have mentioned earlier that our student will be aged at 4 years to 12 years.Gender Creative International School is a coeducational school so we are concerning on both male and female.Income Creative International is for all class families. We are focusing on those families who have at least twenty grounds taka income.Market AnalysisI have mentioned earlier about our primary target market which is going to start from Dhanmondi, Azimpur, Zigatola, and Rayer Bazar. We have segmented our target market by geographically and demographically. Primarily we are not going to target whole Dhaka city, just we are going to mentioned area. Later we will target whole Dhaka city.At the age of four to twelve students are my target markets. How many students have in my targeted area at the age of 4-12 are given below-S. NumberLocalityNumber of students1Dhanmondi74502Lalmatia49603Mohammadpur58904Shamoli67005Azimpur60036Zigatola50207Rayer Bazar67208Sukrabad5620Total48363We have approximated that there are fourth eight thousand three hundred and sixty three in our approximated targeted area. We have determined that if we get ten percent of the total student, we will be primarily able to start our operating activities.At this make up, our primary target is those families who have at least 20000Tk income. For first year, o ur target is only ten percent of the total student, but beginning two months if we get only five percent of the total student that is enough.We know English medium school is in the growing stage of the product life cycle because we have followed that only a few English medium schools are situated in Dhaka city. Now some of English medium school is growing up. That is why we can show our service in the growth stage.The Marketing MixWe have mentioned earlier that Creative International School is a service related business. To provide quality education to its targeted age group, the proposed CIS will include the following specification with its core service delivery process-The language or medium of teaching will be English. Also Bengali language, grammar and literature will be included in the class of all class students.The teaching method for the students of Play group Nursery will be kindergarten style. The method will be updated when necessary to watch with the changes.The teach ing method for the students of Play group to Standard five will follow the teaching methods practiced in the United States.The courses and textbooks will be chosen to comply with the teaching methods mentioned above.For courses like history, Geography, religious studies and economics etc. concentration will be given on Bangladesh perspectives.students will be informed and taught properly about all major national, religious and / or any other major events/ festivals in Bangladesh so that the have greater understanding and knowledge about the glossiness and heritage of Bangladesh.Performance of all teachers and all other employees will be measured with 360 degree appraisal system which will ensure high standards.The school campus will be kept clean, free of hazardous elements and elements and free from smoking. Spacious and proper ventilation, temperature and heating will be ensured.The school will be operated incompliance with all laws of Bangladesh.The service specifications will b e updated according to the need and demand of the future whenever is necessary. English medium school is a growing concept in Bangladesh. So it is a relatively easy to identify its use.Pricing strategyDuring the first year, we will follow the cost-plus strategy where we are going to add cost and the minimum profit. Since it is a service organization, our main goal is to providing better service no earning profit. That is why we have selected only the cost plus pricing strategy. advance projectThe initial promotion plan for CIS will be targeted towards creating awareness among its target audiences. The following plan will be implemented for this purpose ad media Newspaper, poster, leaflets, banners.Public relation and publicity News conference, Parents and children seminar, launching ceremony.Special discount a special discount will be given to students, if you get admitted within 6 months from the starting months.Sales Commission Any person including the staffs and teachers of the school who will provide 5 students in any class at a time will receive a sales commission.These promotional plans will be carried in accordance with the overall marketing plan of the promoters.Promoters Marketing PlanInitially we will set the following plans to market CIS as a unique English medium school-Positioning CIS as a school that follows most modern concepts of teaching and learning in every advertisement and public relation activity.Giving the CIS and its logo a brand image through advertisement and public relation activities.Distributing leaflets, fliers, among families of the target groups living in the surrounding geographical area for six months and once in every month for the second to sixth months.Using attractive banners and posters in the same geographical areas in places where they will be most visible by the target group.Arrange seminar regarding to English medium school in Dhaka. The seminar will be for parents and the children of the target customer areas. It wi ll take place 7 days before the inaugural computer programme of the school.Selected students, whose performance will be below expectations, will be rewarded if they can enhance their performance within a year.Everyday at school hours each the principal or vice principal will be available for the students and parents counseling regarding any issue.The counselors will also act as customer service persons and will listen to any complaints from students and parents act upon it.The marketing plans by the promoters are chiefly focused on building awareness among target customers and achieving long term relationship with them. The awareness building activities will continue hand to hand with the promotional activities to initiate positive actions from the target audience. come off even analysisBreak even point= Fixed cost/Unit contribution margin=627667/1077=582 StudentsIf Creative International school teaches 583 students per moths, it will get to on break even point.Break even point an alysis by GraphNumber of StV. CostsF. CostsProfit50$6,15062766610250200$24,60062766641000300$36,90062766661500350$43,05062766671750500$61,500627666102500700$86,100627666143500800$98,4006276661640001000$123,000627666205000Sales and Customer ServiceWe are going to open a service business, where we will provide education service. Our competitive advantages are quality of education, low cost, high qualified teacher, and good environment for education. Three of this are described below-9.1. Low costLow cost is our main competitive advantage that we will provide better education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however we are going to omit this concept from general people. Creative international school is for all kind of people in our society.Quality of educationThis is our second competitive advantage we know that ever y thing depend on quality. If our teaching quality is good, we will get more popularity.High qualified teacherThis is our competitive advantage we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any teacher, we try to nominate English proficient person.LocationLocation is one of big factors behind the successfulness of a business. Creative international school is situated in House no 29 Road no 2 Dhanmondi, Dhaka. We think that each and every student will get the benefit from it. Communication system of Dhanmondi is very good, that is why student can come to school easily.FINANCEJournal of first monthIncome statementBalance airplaneCreative International School

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.