The Learning Theories of Skineer, Brunner and Maslow.

A DISCUSSION ON THE LEARNING THEORIES OF SKINNER, BRUNER AND MASLOW AND THEIR IMPACT ON EDUCATION AND MY FUTURE TEACHING PRACTICE. ASSIGNMENT 1: GTP In reviewing the process of learning theories a definition of learning would appear to be a fundamental focus point from which to initiate discussion. Without the knowledge of how we learn, how are we to understand its importance for learners and their abilities to grasp the information being given? This definition of learning implies three objectives: 1. that learning must change the student in some way; 2. that this change comes about as a result of experience; 3. that this is a change in the student’s potential behaviour; Cohen et al. (2003:15) I intend to explore†¦show more content†¦Even when disciplinary procedures were necessary, both negative and positive reinforcement strategies were used. The student was given the choice of a consequence, but chose to get back on task. This behaviour was noted by the teacher as she thanked the student for making the right choice. This could also be considered as praise for his actions, therefore representing a positive reinforcement. ‘Control over pupils’ learning by a teacher is seen to depend upon the teachers arranging the appropriate reinforcement to be contingent upon the desired pupil behaviour’. (Kyriacou 1996:28). However, it could be said that there is a danger in this theory in that motivating students in this way could lead to rewards for a student who is attention-seeking. Avoiding this can only be achieved by understanding the individual needs of each student in the classroom and being sensitive to the student’s social context and values, therefore, determining what actions constitute reinforcement. An implication for my future practice would be to use student data to help me understand what needs I may have to meet in my classroom management plan. The school where I am based uses the SIMS computer programme to record data and all behaviours, achievements and any special educational needs. By accessing this data I will be able to set targets for achievement especially in the

My Career Plan For Nursing Career - 1027 Words

Introduction: I have to admit in preparation of writing my nursing career, I found it very difficult to put a nursing career plan together. Over the past 12 years of my nursing career, I have learned that many of my experiences has molded my character. Nursing has so much to offer and I am fascinated by anything new that I am introduced to. I have worked in various places such as a cardiac transitional care unit, acute care rehab unit, school/camp nurse, in home nurse, and 1:1 nurse to mainstream children with developmental delay into public classrooms. So far, I have been able to enhance my connection with patients, staff, and each of the companies that I have worked for. Once I graduate, I will need to continue to bridge the connection to give accurate advice for treatment options based on higher education. I want to continue giving guidance to those who are new in the medical field and be able to offer empathy to each patient I encounter in my nursing career. Above all, as a trustworthy individual, bring integrity and honesty to the bedside in all I do. I want to be known as the nurse who showed compassion during their most vulnerable time. Nevertheless, I know that by using evidence based practice to further my education, this will enrich overall patient satisfaction based on their care, in collaboration with other team players. I strive to be the 80 percent of RN to obtain a bachelor’s of science degree in nursing (BSN) degree by 2020 (Health and Medicine DivisionShow MoreRelatedMy Career Plans For A Career In Nursing1896 Words   |  8 Pageshigh school, if I was asked what my plans were for the future, I would have had a definite answer. I wanted to attend Indiana University Bloomington and major in Nursing to eventually become a nurse practitioner. I truly thought that was what I wanted to do with my life. If I were told that I would be attending Hanover and no longer had any interest in nursing as a career, I would probably laugh. I was so sure that was what I wanted to do, but since then all my plans have changed. This first semesterRead MoreSample Resume : Self Care1184 Words   |  5 PagesSelf-care in Nursing School Tris Bacani Denver School of Nursing Self-care in Nursing School Self-care is taking a strategic measure to ensure that one is safe and stays in focus. They are personal decisions that one takes for to improve their health. In this case, my self-care is to ensure that I remain in line with the nursing school and nursing career in general, and set strategies to implement the key options that I have chosen. These include time management, , focusing more in nursing schoolRead MoreA Research On Neonatal Nurse Practitioners1191 Words   |  5 Pagesprocedures in order to establish a treatment plan for the newborns, and ensure proper feeding as well as basic care. Why Neonatal Nurse Partitioning? 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Thematic Essay Free Essays

Thematic Essay By Astrella Dacosta The world is filled with many different belief systems. All belief systems are different and influence their followers and the society differently. Judaism and Hinduism are belief systems that are great examples of this. We will write a custom essay sample on Thematic Essay or any similar topic only for you Order Now Judaism was developed in a land called Cannan, which is presently Israel. They worship in temples called synagogues. Most people credit Abraham to be the founder with creating Judaism, because he made a covenant with God. Some people credit Moses to be the founder of Judaism because he helped the Jews leave Egypt, and got the 10 Commandments from God at Mt. Sinai. The 10 Commandments are one of the teachings of Judaism. It gives followers laws to live by. Jews also believed in Monotheism. Monotheism is believing in one god. Jews believed that there was a single god that created the universe and that God also had an individual and personal relationship with every Jew. Judaism had influence on the people and society who followed the religion. A current influence Judaism had on its’ followers is the conflict in the Middle East. Many different religions claim Jerusalem to be their homeland, so they have been fighting for control of the city for years. Hinduism was developed in India and was a result of cultural diffusion between Aryan invaders and Native Indians. Hinduism followers want to achieve â€Å"moksha† which is their goal in life. It means to be freed from â€Å"samsara† which is the cycle of being reincarnated. To achieve moksha you must become one with Brahma. Hindus also believe that reincarnation is influenced by â€Å"karma† and â€Å"dharma. † Karma is the good deeds a person does in their lifetime. Dharma is the role or job that a person has in their current lifetime. Hinduism also had a lot of influences on the followers. An influence that is still going on is from that social caste of India that originated from Hinduism is still strongly believed in. The caste system was a class structure that seems harsh to the lowest class. Even though the caste system has been outlawed, many people still heavily believe in it and live by it today. There are many diverse religions around the world. All religions have some sort of influence on their followers based off of how they practice it. Some belief systems are very similar, but still there are differences. Those differences also influence the followers of that religion differently. How to cite Thematic Essay, Essay examples

Business Canvas Model of Handy Company †MyAssignmenthelp.com

Question: Discuss about the Business Canvas Model of Handy Company. Answer: Introduction The report helps in understanding the business canvas model of the respective company named Handy Company wherein it is based on the cleaning of the different carpets, cleaning of houses and offices as well. The company information with market analysis along with analysis of products and services provided by the company will be discussed as well. The main aim and purpose of the report is to understand the business canvas model as this will help in understanding the contributions of the Handy company in mitigation of the downside kind of risk. The innovative strategies will be discussed with the help of the BMC in understanding the changes that are required. The structure of the entire report includes the business canvas model implementation with the analysis of the relationships within the nine building blocks of the BMC. Proper analysis is required to be done for analysis of the different techniques for mitigating the downside risk. Overview of Handy Organization Handy is the organization that is refreshing, responsive and reliable company of providing different kind of services in Sydney, Australia. The company helps in focusing on the different kinds of projects related to cleaning of office, strata and carpet cleaning as well ("Home Cleaning Handyman Services | Handy", 2018). Management Team Hamish Macqueen is the Chief Executive Officer of Handy company who is focusing on different kind of activities. There are other members in the team who take cares of the different other departments that include finance, sales along with marketing (Joyce Paquin, 2016). Handy is the company that is based in Sydney that helps in providing different clients by providing them the best and unique services wherein the entire stock is fresh, smelling and feeling brand new and unique. The respective company is the company that helps in analysing the different kind of cleanliness programs wherein the different customers will be shopping more kind of customers in the entire market. It has been seen that Handy Company operates in the service sector wherein it provides different kind of offices, carpets, strata along with national cleaning (Souto, 2015). The respective company will be focusing on the specialization of different kind of cleaning services that are industrial in nature and it includes maintenance of the different floors and this includes the different degreasing of the walls (DaSilva Trkman, 2014). Offering of the products and services in Handy Company There are different kind of offerings that has been offered by Handy Company it has focused more on the different kind of services of cleaning such as office, industrial and carpet cleaning. The main aim and purpose of the Handy organization is helpful in offering different kind of services related to cleaning and this has helped in increasing the overall efficiency of the organization (Bocken et al., 2014). Handy organization helps in providing different kind of training to the different staffs, provide proper health and safety policies in their different kind of schemes and these are different kind of services that are offered to the customers as well. It is required for the company in solving the different kind of issues and solve them in an effectual manner and the main purpose of the respective organization is to provide the different kind of services in a unique manner that will help the customers to prefer the services of cleaning in Handy (Carayannis, Sindakis Walter, 2015). Business Canvas Model of Handy Organization Key Partner It includes various producers who supply different materials for cleaning different carpets and industrial cleaning in different offices as well Partners for providing the different kind of information technology Key Activities Providing the different customers different kind of services of cleaning Facilities of different human resource management Providing the different services to the customers with the implementation of digital media Value Proposition The pricing that will be competitive in nature Delivering of the different kind of services that is safe and is free from any kind of risks Proper quality checks and provide the different customers with trained employees who can provide different services that will be done perfect Customer Relationships With the help of different websites Social networks Providing initial awareness to the different customers for the cleaning services Customer Segments Service sectors (independent companies) Household and industrial cleaning Retail cleaning Key Resources Cleaning products along with office premises and carpet Funding for the application for marketing Channels Social networks Information Technology organizations Flyers Cost Structure Cleaning up to 25% Cost of marketing up to 11% Costs of Information technology 15% Wages and salaries as per the capabilities of employees Website development Service payments to providers Revenue Streams Cleaning kind of services wherein transaction is 75% Prepaid cards Company fee is dependent on kind of job along with their frequency Key Relationship among nine building blocks of BMC Proper relationship is required among the nine building blocks of the BMC of Handy wherein all have connections with one another. The segment of the customers is the essential in Handy Model that will help the business to perform in an effectual manner and this will help the customers who are profitable in nature (Schaltegger, Hansen Ldeke-Freund, 2016). The entire company helps in focusing more on the mass market wherein this will help the company in providing the different services of cleaning that includes the official, industrial and carpet cleaning of the different households (Gobble, 2014). Furthermore, the value proposition is one of the essential elements of the BMC model wherein the entire organization gains proper competitive advantage in the entire company by providing different kind of specialized services to the different customers (Foss Saebi, 2017) The channels of the BMC model are essential in nature as this will help in delivering proper value proposition in an effectual manner. the different networks of Handy organization helps them in delivering different services in an effective manner. proper relationship with the different customers is essential in nature in different organizations as this will help in understanding the different needs of the customers in an appropriate manner (Dijkman et al., 2015). Handy Company provides different kind of schemes and other discounts that will help in understanding the different services in an effectual manner. The different kind of services that are automated by the respective organization as this will help them in offering their customers in understanding the different kind of orders of purchase. The revenue streams of the respective company include the different kind of brokerage fees along with other key resources as the company will be providing different kind of cleaning services to the different offices and other household cleaning as well. The entire cost structure of the company is value and cost driven as this helped in understanding the different cost services and other products that are provided by the company to their customers in an effectual manner. Identification of CSF in sustainable success There are different types of the CSF that are required as to achieve the different sustainable success in an effectual manner that are as follows: Proper increase in the share of the market with the help of different kind of customers as this will help the respective company in focusing on providing different kind of options to the target customers as to gain competitive advantage (Sinkovics, Sinkovics Yamin, 2014) Handy Company needs to achieve excellence with the help of the improvement in providing different kind of services to the customers in the entire competitive market The company needs to analyse the various kind of requirements that will help the respective company in providing the different services and they become more service oriented in nature Aligning the various types of the incentives that will help the company in rewarding the different kind of employees in an effectual manner and this will help in providing satisfaction to the different employees as well Contribution to mitigate downside risk The downside risk is the estimation of the different kind of potential of the different security as this will help in understanding the change in an effective manner. The respective organization needs to analyse the different kind of conditions of the entire market as this will help them in overcoming the situations in an effectual manner (Serrat, 2017). The respective company has to manage the different kind of risks in an appropriate manner with the proper usage of the diversity management. The diversification will help the company in changing the different issues with the implementation of the requirements of the market. The entire organization needs to analyse the plan in the time horizon as this will provide the company the strength in managing the risks in an effectual manner. Changes required in Cleancrop If the entire Handy business was owned by me, I would have implemented different kind of changes that would have made by the company more popular in different sectors in the entire society. I would have changed the customer segment wherein I would have included the different hostels and colleges as this will help in gaining more competitive advantage in the entire market. The revenue streams would have improved by me wherein I would have implemented different kind of revenues that would have provided me success with implementation of profit. Conclusion Therefore, it can be concluded that proper BMC model is required to be analysed in different kind of businesses as this helps in providing different kind of understanding about partners and channels of the company. However, it was seen there were different issues that has to be controlled with implementation of different strategies in an effectual manner. References Bocken, N. M., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Carayannis, E. G., Sindakis, S., Walter, C. (2015). Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), 85-104. DaSilva, C. M., Trkman, P. (2014). Business model: What it is and what it is not.Long range planning,47(6), 379-389. Dijkman, R. M., Sprenkels, B., Peeters, T., Janssen, A. (2015). Business models for the Internet of Things.International Journal of Information Management,35(6), 672-678. Foss, N. J., Saebi, T. (2017). Fifteen years of research on business model innovation: how far have we come, and where should we go?.Journal of Management,43(1), 200-227. Gobble, M. M. (2014). Business model innovation.Research-Technology Management,57(6), 58-61. Home Cleaning Handyman Services | Handy. (2018). Handy.com. Retrieved 27 March 2018, from https://www.handy.com/ Joyce, A., Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models.Journal of Cleaner Production,135, 1474-1486. Schaltegger, S., Hansen, E. G., Ldeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues. Serrat, O. (2017). Business model innovation. InKnowledge Solutions(pp. 499-507). Springer, Singapore. Sinkovics, N., Sinkovics, R. R., Yamin, M. (2014). The role of social value creation in business model formulation at the bottom of the pyramidimplications for MNEs?.International Business Review,23(4), 692-707. Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation.Tourism Management,51, 142-155.

Mark Twain Celebration Essays - Mark Twain, Lecturers,

Mark Twain Celebration Mark Twain Mark Twain is probably the greatest American author to ever live. His style of writing changed the world forever. Before Mark Twain everyone wrote on serious topics. Twain was the first American to write comedys. People liked him because never bofore had their been an author who actually could make the reader laugh. Many people wonder how Mark Twian has become the greatest American author. Dr. Elliot Engle says Englands best writer, William Shakesphere, wrote over thirty-five wonderful plays. Mark Twain wrote only seven stories. Most of his stories are about kids. The one story that makes Mark Twain such a great author is the "immortal Huckleberry Finn." Dr. engle claims that this book will always be an American classic. Mark Twain was born 1835 in a small Missouri town called Hannibal. His birth name was Sammuel Langhorne Clemens. He used the name Mark Twain during his professional carrer. "Twain drew on his boyhood along the Mississippi River for many of the characters and incidents in his work."(Benets) It was obvious that Twain did not like his home state for Missouri. Once he left, "He never returned"(Dr. Engle). Engle also says that he called his home state "Misery", instesd of Missouri. During his childhood, Twain's family was not very rich. His father was an unsuccssful lawyer from Virgina. Mark Twains days in school did not last very long because he dropped out. The first job that Twain got was working for the newspaper in Hannibal. This job was the worst in the town(DR. Engle). Every mourning he had to wake up at 4:30 to be at work by 5:00. When he got to work he had to chop wood to warm-up the office, wake the editor, cook the editors breakfast, pick-up the editors mess, and finally mop the floors. This was the eaisest part of his job. Hannibal did not have a typewriter to type the words onto the paper with, so Twain had to stamp every letter onto the paper. He never could find the letter he was looking for because the drunk janitor,who woked their, always was stamps in the wrong spot. So before every letter he put on the paper, Twain would have to look to make sure it was the correct one.

Heriot Watts University Globalization Strategy

Heriot Watts University Globalization Strategy The recent wave of globalization has encouraged worldwide interconnectedness leading to increased competition among businesses. This situation has compelled organizations to adjust their policies to address these new challenges.Advertising We will write a custom essay sample on Heriot Watts University Globalization Strategy specifically for you for only $16.05 $11/page Learn More No organization is invulnerable to globalization challenges, and higher learning institutions are no exception. Although most higher learning institutions are yet to display sizeable effort towards the development of globalization strategies, this report will portray how Herriot Watt University adopts various policies to accelerate its’ global presence. According to Elmes (2011), although Herriot Watt University lags within the UK market, its’ global expansion strategy is unmatched by most UK and global competitors. As cited in Herriot-Watt University report (2008) â⠂¬Ëœfocus on the future’, the institution plans to enhance its global presence by over 50% within ten years. Currently, the university has been opening new campuses in various countries around the world. Noticeably, the university is one of the critical providers of higher education in Trinidad and Tobago. Moreover, its’ presence is widely felt in Dubai (Herriot-Watt University, 2011). According to Elmes (2011), Herriot Watt University global expansion strategy began with the inception of an international MBA program in the early 1990’s. Since then, the university has never looked back in its’ efforts towards international expansion. Based on the above analysis, Herriot Watt University is likely to succeed in its’ globalization strategy because it has already accumulated substantial infrastructure over the years. According to Tony (2009, p. 178), support remains the most significant hindrance towards globalization and internationalization of univer sities. Secondly, Herriot Watt University has been increasing its’ distance learning programs over the years to attain its globalization vision. Consequently, this strategy has yielded positive results, as evidenced by the heightened establishment of numerous undergraduate and postgraduate distance learning programs (Herriot-Watt University, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although distance learning programs have frequently been criticized owing to their questionable quality (Tony, 2009, p. 180), Herriot-Watt University (2008) report accentuate that, quality occupies a prime position during the initiation of these distance learning programs. Furthermore, Herriot Watt University globalization strategy aims at building a favorable image across the world. Thirdly, Herriot Watt University has embarked on a rigorous exercise towards recruiting new global p artners. Currently, the university’s success in international expansion can be directly attributed to superior international partnership relations. Through its’ diverse network known as Approved Learning Partners, students are able to obtain a Herriot Watt degree in their home country (Herriot-Watt University, 2008). Consequently, in order to promote product differentiation, the university develops learning programs for these academic partners. Furthermore, the university ensures that tutors in partner institutions’ interact closely with their counterparts based at Scotland University branch (Herriot-Watt University, 2011). On the same note, globalization has attracted new challenges to the development of higher education curriculums, seeing that old courses have become redundant in this new era. To meet these new challenges, universities have been compelled to introduce new programs that are aligned with new market demands (Tony, 2009, p. 180). Correspondingly, as part of its globalization strategy, Herriot Watt University constantly innovates new courses in order to meet the ever-changing academic environment (Herriot-Watt University, 2008). According to Tony (2009, p. 176), the realities of globalization have escalated competition among higher education institutions; thus, program differentiation is an essential strategy to offset competition. Accordingly, Herriot Watt curriculum expansion is quite timely and will contribute a great deal towards the realization of its’ 2015 globalization vision. References Elmes, J. 2011. Heriot-Watt plans to extend long global reach. Web.Advertising We will write a custom essay sample on Heriot Watts University Globalization Strategy specifically for you for only $16.05 $11/page Learn More Heriot-Watt University. 2008. Focus on the future. Web. Heriot-Watt University. 2011. Heriot-Watt global; developing the next generation of global leaders. (Online]. Tony, D. 2009. Kn owledge transfer and the globalization of higher education. Journal of Knowledge-based Innovation in China, 1(3): 174 – 184.

Political Heroism as depicted in The Man Who Shot Liberty Valance Research Paper

Political Heroism as depicted in The Man Who Shot Liberty Valance - Research Paper Example This essay explores the characters, actions, and controversies of the three characters; Valence, Stoddard, and Doniphon, in John Ford’s film The Man Who Shot Liberty Valence as a critique of political heroism and an examination of the value, relevance, scope, and limitations of the written law. In the contemporary society, heroism is quite fragile and can be easily destroyed by the media. However, the dialogues between most actors in Ford’s film portray heroism as relative to the level of arrogance an individual can portray. The Man who Shot Liberty Valance sensationalizes the challenges associated with establishing political order in accordance with the rule of law. For example, Stoddard is given credit for killing Liberty Valance who had caused a lot of instability in the town through his violent actions. The wrongful credit enables Stoddard attain great political favors and he ends up a marrying Hallie, a woman who was also loved by Doniphin. Therefore, Stoddard gets fame out of an action done by Doniphon and end up taking away the woman he loved. He even ends up dying unrecognized. Therefore, the man who removed the hindrance to the developments in the town ends up unrecognized. Moreover, Stoddard confesses to a newspaper editor about the true story, the editor ignores the true story and publishes the untruthful one (Stewart, Wayne, and Miles Web). The political aspect of the film focuses on Ransom Stoddard who is considered a hero since people assume he managed to kill the dreaded Liberty Valance. However, the actual hero in the shadows of political reality is Tom Doniphon since he was responsible for the killing under question. The reality of political heroism is evident when shooting of evil Liberty Valance by a civilian is considered a depiction of heroism even in the eyes of law (Stewart, Wayne, and Miles Web). The film addresses the issue of how law shapes the political arena. The

Criminal Behavior and the Law Essay Example | Topics and Well Written Essays - 1500 words

Criminal Behavior and the Law - Essay Example Finally, the paper will discuss the differences between index-one and index-two crimes under the FBI’s Uniform Crime Reports, as well as which of the two is classified under violent crime and the one classified under property crime. To begin with, criminologist and criminalists are terms more than often used interchangeably, according to Williams and McShane (2004). However, the two terms have some distinct differences that are worth noting. Williams and McShane (2004) note that criminologists deal with the study of behaviors of an individual in relation to crime, individuals who commits the crimes being studied, as well as the correctional facilities for criminals such as jails and prisons. This falls under criminology, which covers various fields of criminal justice, with emphasis on social behavior. Criminalists, on the other hand, are professionals charged with the responsibility of analysis criminal evidence at the scenes of crime such as bullets and bloodstains (Williams and McShane, 2004). They are also charged with the responsibility of recreating crimes scenes, work at crime scenes, laboratories, and courtrooms. Criminologists engage mainly in teaching and research, where they apply the knowledge to the administration and policing, study of public policy, drug addictions, correction, juvenile delinquency, correctional administration and policy, and victimology. Other areas of study include criminal ethnography, theoretical criminology and models or criminal behaviors (Williams and McShane, 2004). Criminologists also assist in analyzing psychological, sociological, and biological evidence such as finger and footprints, body fluids, and blood plaster using their skills and knowledge to establish the link between the suspect and the crime. Criminalist, on the other hand, is a professional who employs scientific techniques to identify and separate vital evidence from the scene of a crime (Williams and McShane, 2004). The evidence gathered is analyze d and interpret, establish the truth as regards the crime. Forensic psychologists are professionals who by virtue of their training apply psychology in a criminal investigation and law (Fulero and Wrightsman, 2009). Forensic psychologists play a big role in assisting fact finders or courts in arriving at a just and precise conclusion of a criminal case. They are often involved in insurance claims, custody disputes, and lawsuits, according to Fulero and Wrightsman (2009). Legal justice system uses forensic psychologists in analyzing the mental status of the accused before, during, and after the trial proceedings. For instance, criminal cases whose verdicts may be death penalty always require that before the accused is handed the sentence, a forensic psychologist is called to analyze the defendants mental status before, during and after the crime to establish whether the defendant was insane at the time of the crime or not. The analysis of mental status of the defendant in a case is i mportant since it aids in just and accurate decision making by the jury. White-collar vs. Blue-collar crimes Crimes are committed by different classes of people. In this regard, O'Hear (2001) defines the white-collar crime as a financially motivated crime committed by respected people with high social status in society. This crime is committed by high-class individuals who have inherited or earn a lot of money at the upper level jobs such as corporate bigwigs (O'Hear,

An analysis of the impact that advertising has on retail banking for Research Paper

An analysis of the impact that advertising has on retail banking for increasing the level of brand awareness; case study on Barclays bank,uk - Research Paper Example al., 2004). However, in this paper discussion will be made regarding the impact of advertisement in creating brand awareness of Barclays bank of the UK. Barclays is considered as one of the largest banks of the world having it’s headquarters in London. The bank operates in more than 50 countries consisting more than 48 million customers (Barclays 2015). It is therefore necessary for the bank to retain existing customers as well as attract new customers that would help in maximizing the amount of profit. Barclays bank has been spending millions of dollars on advertising in order to promote its brand to the public to create awareness (SAGE Publications, 2015). The advancements of technology have provided opportunity for the bank to use digital channels of advertising including social media and other online sources. Moreover, the bank also provides personalized products and services to the selected customer that helps in increasing brand value for the bank (WIPRO, 2013). Advertis ement is the most important tool that helps in an effective promotion of any brand as well as the popularity of the company also increases. Advertising through celebrities is also considered as one of the most effective means that may help in improving the brand equity, brand awareness as well as positive financial return (The New York Times Company, 2015; Olum, 2010). In this context, the focus of the paper is on Barclays Bank of the UK and advertising impact. The primary motive of any business establishment irrespective of whether it is a private or a public company is to maximize its profit through the sale of products and services. It is also essential for any business establishment to maximize the volume of sales that would help in covering various types of costs incurred during operating business. For this, it is necessary for the company to market their products and services in an effective manner considering the 4P’s of marketing that

Changes In Health Care Policy Health And Social Care Essay

Changes In Health Care Policy Health And Social Care Essay Medicaid is the federal governments largest single welfare program for the poor. Its costs now exceed the costs of all other public assistance programs- including family assistance, SSI, and the food stamp program. Medicaid was established in 1965 and grew quickly into the nations largest welfare program. Since then, there have been many policy changes in the program implemented by the government, like the introduction of the Affordable Care Act, because of the issues rising in the series of its implementation and based on the evaluations done by research organizations of government, private institutions, and interest groups. The way government implements and administers such programs for the welfare of the public can be best illustrated with the process of Policy making, their evaluation, and the issues arising out of their implementation. Public policy is said to be what the governments wish to do or not to do. Governments implement several laws which may or may not be accepted by the people. It provides many services, facilities, and entitlements, in lieu of some taxes. Thus, the policies implemented may regulate the way people behave, provide services, and collect taxes. Thomas R. Dye has cited other definitions of Public Policy by several political scientists and philosophers: David Easton, a political scientist, defines public policy as the authoritative allocation of values for the whole society; Harold Lasswell, a political scientist and Abraham Kaplan, a philosopher, define public policy as a a projected program of goals, values, and practices, and political scientist Carl Friedrick says, It is essential for the policy concept that there be a goal, objective, or purpose' ­ (Dye, 2008). There are other ways of defining public policy by breaking down this general notion into various component parts. This was brought about by a political scientist Charles O. Jones, proposed the distinction among various proposals (specified means for achieving goals), programs (authorized means for achieving goals), decisions ( ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­specific actions taken to implement programs), and effects (the measurable impacts of programs) be considered. (Dye, 2008) Models of Politics A model can be a way of illustrating some aspect of the real world. In politics, political scientists use a flow chart to show how a law is derived from a bill. The models used or employed for studying policy are conceptual models which make it easy and clear to know about politics and public policy, recognize the important aspects of policy problems, derive explanations for public policy and predict its consequences. (Dye, 2008) The different policy models used to examine public policy are: Institutional model Process model Rational model Incremental model Group model Elite model Public choice model Game theory model Here the Policy is reviewed, using the Incremental model of politics. The Incremental model is a conservative model, in which, considering the existing programs, policies, and expenditures as a base, attention is concentrated on new programs and on increases, decreases, or modifications of existing programs. The process can be exemplified with budgetary policy for any government activity or programs for a given year. This process is preferred for many reasons, first being, economic hardships, absence of details on demand survey, authenticity or inappropriate statistical feed-back from the relevant fields and time required to investigate all the alternatives in the existing policy. The others are, legitimacy of the existing policies is accepted by policy makers, since they do not want to try any new programs due to lack of enthusiasm and creativity in the bureaucracy, fearing the uncertain consequences of the new policies. Then, the existing policies, which are deep-rooted enough, bec ause of heavy investments, make it difficult for the policy makers to take any radical decision. Lastly, policies like these are accepted easily compared to new policies. Thus, incrementalism is important in maintaining stability and preserving the political system in almost status-quo with sight variations. The issues being addressed here may not be totally termed as correlated with this incrementalism model, since they are budgetary policies being addressed by the New York state government, with utmost care and dedication with profound application of sincerity. Thus, the programs Medicaid and Affordable Care Act, which have been successful mostly in serving most of the needy, had a few challenges which aptly require only few changes. Contrary to the rational changes, which require a lot additional resources, the solutions provided appear to be easier and less expensive to implement, like the ones suggested by the Medicaid Redesign Team, for the New York State Budget for the year 2011-2012. The Policymaking Process The process of policy making is a process of how policies are made, in a step-by step sequence, but these processes never occur in a sequence in reality. Problem identification: Though the society may sustain many issues, only a few are considered to become a policy, to become an agenda for the government. This is influenced by the interest groups, pressure groups, media who communicate the issues to the government. Thus influencing the decision making process. If such groups do not come up with any objections on a certain policy implemented by the government, it is considered that the policy has been accepted by most people. Thus the mass media, interest groups, citizen initiatives, public opinion become the major participants of this step (Dye, 2008). Agenda Setting: The process by which ideas or issues are brought up by the various political channels to be considered by a political institution such as legislature or court. Moreover, the administrative agencies of a government often generate and formulate proposals, which may be incorporated into the executives legislative recommendations for a careful consideration by the legislative body (Shafritz, E. W. Russell, Borick, 2008). Non decision making: Though there may be many public issues arising, politicians try to suppress them from becoming policy issues. Non decision making occurs when some powerful elite groups which always keep an eye on Government policies, implementation programs and reactions of the people, act openly or covertly to suppress an issue because of the fear that if attention is focused on certain policy issues, something will be done and it may not be in their interest (Dye, 2008). Formulating policy: It is way of drafting a document on policy alternatives for dealing with issues in the interest of public welfare and development on public agenda. It takes place in the government bureaucracies; offices agencies of interest group/pressure- groups; legislative committee rooms; meetings of special commissions appointed by the Government; and policy planning organizations otherwise known as think tanks. These are considered to be the central coordinating points in the policy making process. Some of them are the Council on the Foreign Relations, the American Enterprise Institute, Heritage Foundation, and the Brookings Institution. They can influence a wide range of important policy areas. Other policy planning groups-the Urban Institute, Resources for the Future, the Population Council, for example -concentrate on a particular policy area. Interest groups: The interest groups influence the government policy in a variety of ways like Direct lobbying, Contributions made through Political Action Committees (PACs), Interpersonal contacts, between government offices and the industries and organizations representing them, Litigation designed to force changes in policies through the court system, and grassroots mobilization efforts to influence Congress and the White House by encouragement from individual constituents and campaign contributors (Dye, 2008). Policy Legitimation: The process by which a public policy is enacted into a law, after verification by all the legal institutions. The people involved with this process are called proximate policy makers, who include the president, congress, courts, federal agencies, congressional committees, White house staff, and interest groups. They are the ones responsible for bringing a public policy into action, by putting up a bill in the congress, or by any other way. Policy Implementation: It includes all of the activities designed to carry out the policies enacted by the legislative branch. These activities include the creation of new organizations- departments, agencies, bureaus, and so on -or the assignment of new responsibilities to existing organizations. They must translate laws into operational rules and regulations. They employ and deploy personnel, draw up contracts, sanction required funds and perform tasks. The bureaucrats or executional bodies of public administration in Government play a major role in this process, since the political leaders give only broad instructional outlines in the legislature meetings to the Government to define these policies and set rules at the basic level (Dye, 2008). Policy Evaluation: It is the process which helps the Congress, the President, interest groups, bureaucrats, the media, think tanks know whether or not the policies implemented by them are achieving their stated goals; at what costs; and with what effects, intended and unintended, on society. Thus evaluations of current policy may recognize new problems and restart the policymaking process. It may be mostly impressionistic rather than systematic, where impressionistic would indicate the complaints and the media stories about the laws passed and implemented, and systematic evaluation indicates what is done by the government in a systematic, careful, objective, scientific assessment of the current and long-term effects of policies on both target and non-target subjects or groups, and the costs and benefits involved (Dye, 2008). Medicaid Medicaid is the United States health program for people and families with low incomes and resources. It is a program that is jointly funded by the state and federal governments, and is managed by the states (Overview-Medicaid Program General Information). Being the federal governments largest single welfare program for the low income group as a pure welfare measure, its costs now exceed the costs of all other public welfare/ developmental programs- including family assistance, Social Security Income, and the food stamp program. It was begun in 1965 and is now the nations largest welfare program (Dye, 2008). The Medicaid serves certain U.S. citizens and resident aliens, including low-income adults and their children, and people with certain disabilities. Poverty alone may not necessarily qualify someone for Medicaid. It covers almost one-third of the total child population, and deliveries also, most of them from families at or below the Federal poverty level. It also covers 8 million people with disabilities, and only one-fourth of the poor young adults, since their eligibility is higher. Medicaid also supports Medicare enrollees by paying their Medicare premiums and a few critical services that are not included in Medicare (The Kaiser Commision on Medicaid and the Uninsured, 2011). The Program can be said to have served the maximum number of people, and when needed, like during the economic recession in the years of 2007-2009. The enrollment increased by nearly 6 Million during the Recession. This also put additional burden on the state budgets. The increased enrollment in-turn led to a rise an increase in the spending for Medicaid. It was of great help to the individuals who lost their jobs during this period and forced into poverty (The Kaiser Commission on Medicaid and the Uninsured, 2011). Medicaid also helped the people in other ways, being a large source of the federal funding, and fuelling the economies of the states, and thus in turn increasing the number of jobs, like physician, pharmacists, nursing staff, and other auxiliaries. Eligibility: The individuals or groups eligible for Medicaid are decided by the states. The eligibility groups will be considered one of the following (Medicaid At-a-Glance 2005 Medicaid Data Sources): The Categorically needy, The Medically needy, or The Special groups. A brief description of each of the key eligibility groups included is given, though these descriptions may not include all groups. The Categorically Needy Pregnant women and children under age 6 whose family income is at or below 133 % of the Federal poverty level. Children ages 6 to 19 with family income up to 100% of the Federal poverty level. Supplemental Security Income (SSI) recipients (or, in certain states, aged, blind, and disabled people who meet requirements that are more restrictive than those of the SSI program). Individuals and couples who are living in medical institutions and who have monthly income up to 300% of the SSI income standard (Federal benefit rate). The Medically Needy The medically needy have too much money (and in some cases resources like savings) to be eligible as categorically needy. If a state has a medically needy program, it must include pregnant women through a 60-day postpartum period, children under age 18, certain newborns for one year, and certain protected blind persons. States may also provide Medicaid to: Children under age 19 who are full-time students can be categorized by deciding the age-limit Caretaker relatives (relatives or legal guardians who live with and take care of children). Aged persons (age 65 and older). Blind persons (blindness is determined using the SSI program standards or state standards). Disabled persons (disability is determined using the SSI program standards or state standards). Persons who would be eligible if not enrolled in a health maintenance organization. Special Groups Medicare Beneficiaries-Medicaid pays Medicare premiums, deductibles and coinsurance for Qualified Medicare Beneficiaries (QMB)-individuals whose income is at or below 100% of the Federal poverty level and whose resources are at or below twice the standard allowed under SSI. There are additional groups for whom Medicare related expenses are paid by Medicaid-Medicare beneficiaries with income greater than 100% but less than 135% of the Federal poverty level (Medicaid At-a-Glance 2005 Medicaid Data Sources). The Affordable Care Act The Affordable Care Act, which was passed by the Congress and put into law by the President Barack Obama in March 2010, puts in place comprehensive health insurance reforms that will hold insurance companies more accountable, lower health care costs, guarantee more health care choices, and enhance the quality of health care for all Americans. The Act gives an individual better control of his own decisions about his health coverage, like, to get the health benefits through work, buy insurance for himself, or if he has small business and desires to provide health coverage to his employees, who are on Medicare, or do not have an insurance (About the Affordable Care Act / HealthCare.gov). This act soon makes insurance more affordable by providing small businesses with a tax credit to provide coverage, and by 2014, by providing tax credits to those who need help in buying insurance representing the largest middle class tax cut for health care in history (About the Affordable Care Act / HealthCare.gov). This Act was aimed at helping reduce the costs of insurance premiums for millions of American families and small business owners who are not eligible for the Medicaid, thus making health coverage affordable. The Affordable Care Act will ensure that most of the uninsured individuals are brought under coverage by 2014, and if they do not have access to affordable employer coverage, they will be able to purchase through a health insurance exchange. It also imposes new regulations for employers who do not provide coverage for their employees, by levying new penalties and taxes, with exceptions for small employers. Medicaid may also be expanded to 133% of the Federal poverty level for all individuals under 65. Discussion In spite of being the most successful public programs implemented by the government, the Affordable Care Act and the Medicaid programs had challenges. A few of them have illustrated here. Though the Affordable Care Act is deemed to extend the health insurance coverage by both expanding Medicaid eligibility and offering premium subsidies for the purchase of private health insurance through state health insurance exchanges, the eligibility, by definition, for these programs is sensitive to income and can change over a period of time with fluctuating income and changes in family composition. Since the law specifies no minimum enrollment period, subsidy levels will also change as income rises and falls. (Benjamin D Sommers, 2011) The author estimated using national survey data that within six months, more than 35 percent of all adults with family incomes below 200 percent of the federal poverty level will experience a shift in eligibility from Medicaid to an insurance exchange, or the reverse; within a year, 50 percent, or 28 million, will. The states and the federal government should adopt strategies to reduce the frequency of coverage transitions and to mitigate the disruptions caused by those transitions, so that it minimizes the effect on continuity and quality of care (Benjamin D Sommers, 2011). The greatest achievement of the Affordable Care Act of 2010 has been its ability to deliver a guarantee of access to affordable health insurance. This is accomplished by the law through two principal pathways. The first being, expanding Medicaid eligibility to all nonelderly citizens and eligible legal residents whose family income does not exceed 133 percent of the federal poverty level, then, enabling Medicaid-ineligible people with incomes up to 400 percent of poverty to receive premium subsidies through tax credits for health plans offered through state health insurance exchanges (Benjamin D Sommers, 2011). Though the Affordable Care Act helped subsidize the cost of health insurance, it had impact on income-related eligibility, because of the fluctuating incomes, and changing family sizes and compositions. As there was no specification in the Act, regarding minimum enrollment period, there was a constant change in the eligibility and subsidy levels with fluctuations in incomes. Moreover individuals are required to report changes in income frequently, more than once a year, thus eligibility can cease in any month. This potential for movement between Medicaid and exchange coverage was discussed previously by many authors like Short. P F, Graefe. D R, Schoen, C. in 2003, and Gerry Lynn Fairbrother, Heidi Park Emerson, Lee Partridge in 2007, can be thought of as an update to the classic problem of churning (frequent changes back and forth, in and out of Medicaid), a problem with which Medicaid has long grappled. Thus, issues like these may cause a disruption in the Medicaid coverage within a short period. Though Affordable Care Act may be rectifying the total loss of coverage when the individual loses eligibility for Medicaid, by providing an alternative source of coverage, there have been challenges in the implementation of the two programs, like increasing the administrative costs. The author Benjamin D Sommers, also proved the increase in the administrative costs and also the adverse effects on the access to the health coverage. There has also been a controversy in the public opinion regarding the Affordable Care Act, since it also made it necessary for all Americans to have coverage by the year 2014. And moreover, it had opposition from Political candidates such as Tim Pawlenty, a Republican, on his presidential campaign trail, tried to use the laws unpopularity for his benefit. He also said in one of his statements, that he would be repealing the acts, if he became the president. (Oliphant, 2011) Options The author Benjamin D Sommers suggests some options for these issues: Reduce likelihood of frequent eligibility changes: this may be achieved by setting a minimum eligibility period, the governments can use annual re-determination procedures rather than the frequent ones, in practice now. This was recommended by the Medicaid Redesign team, have been brought about in the New York State Budget for the year 2011, like allowing the aged and permanently disabled with fixed incomes to be automatically renewed based on cost of living increases. Currently, Medicaid recipients must complete and mail-in a renewal form once a year in order to continue to receive health care coverage. (Medicaid RedesignTeam, 2011) Another policy decision regarding the Act was established, that is introducing a standard 5% disregard in the income, furthermore expanding the Medicaid coverage, by raising the eligible income from 133% of poverty level to 138% of Poverty, which is to be implemented by 2014. Individuals with incomes between 139% and 400% of poverty, who are not covered by employer or any public plan, will be eligible for tax credits, if he buys private insurance through new state based Health insurance exchanges. (Focus on Health Reform, 2011) Efforts should be made to align the markets and the provider networks in such a way, that they offer coverage under both plans. The individuals facing the shifts between the programs should be supported appropriately. Conclusion Thus, these issues illustrate about how a policy, implemented by the government can have some advantages and disadvantages and affects the public, and how it is brought out in the limelight by the media. This illustrates the evaluation part of the policy making process, and how it was corrected by the government by implementing corrections to the program in the recent State Budget of New York State, for the year 2011,which can be considered as drafting a new policy again. A Public Policy is deemed to be successful when it serves the society without causing any further burden on the public and the government. And the media and the public should project such drawbacks and see that they are corrected by the government. The Affordable Care Act and the Medicaid, were beneficial to the public in many ways, like they provided coverage to many uninsured, and also to those who were pushed into poverty because of the Economic Recession in years 2007-2009, and they covered many children and the child births, the elderly, and those conditions which were not covered by most of the private plans and the individual was not eligible for Medicaid, directly. They also became a large source of federal funds, providing employment and creating a market. Though issues can rise in any major policy decisions, if they can be corrected, like the issues of eligibility, they will definitely prove more successful. Thus Policy making process can be called a never ending process, since issues keep on coming, in the process of their administration.

Sexuality in Sir Gawain and the Green Knight Essay -- Essays Papers

The Complications of Sexuality in Sir Gawain and the Green Knight Gawain's travels in Sir Gawain and the Green Knight suggest a world in which home--i.e., Camelot--is "normal," while away--the opposing castle of Hautdesert where Gawain perforce spends his Christmas vacation--is "other," characterized by unfamiliarity, dislocation, perversity. And in fact the atmosphere at Hautdesert appears somewhat peculiar, with various challenges to "normal" sexual identity, and with permutations of physical intimacy, or at least the suggestion of such intimacy, that are, to say the least, surprising. The typical journey of medieval romance juxtaposes a "real" world where things and people behave according to expectation with a "magical" world in which the usual rules are suspended. According to this paradigm, we might expect that this poem would place Hautdesert outside the bounds of tradition, separated by its difference from the expectations that govern Camelot and the remainder of the Arthurian world. However, Gawain's journey away from Camelot and back is framed by references, in the first and last stanzas, to the journeys into exile of Aeneas and of Brutus, the legendary founder of Britain, that complicate this apparent opposition. As this paper will argue, this framework complicates the poem's presentation of gender and sexuality. Rather than a clear opposition between, say, marital sexuality and everything else, we find a situation in which potentially adulterous acts and kisses among men are vested with varied--and shifting--values. The poem uses references to the (imagined) British past to complicate any simple reading of the tale it tells in terms of sexual morality or transgression.1 Sir Gawain and the Green Knight opens with a summary of the events leading from the fall of Troy to the establishment of Britain: Sià ¾en à ¾e sege and à ¾e assaut watz sesed at Troye, à ¾e borgh brittened and brent to brondez and askez, à ¾e tulk à ¾at à ¾e trammes of tresoun à ¾er wroght Watz tried for his tricherie, à ¾e trewest on erthe: Hit watz Ennias à ¾e athel, and his highe kynde, à ¾at sià ¾en depreced prouinces, and patrounes bicome Welneghe of al à ¾e wele in à ¾e west iles. Fro riche Romulus to Rome ricchis hym swyà ¾e, With gret bobbaunce à ¾at burghe he biges vpon fyrst, And neuenes hit his aune nome, as hit now hat; Tirius to Tuskan and teldes bigynnes, Langaberde in Lumbardie lyft... ...e is once again surrounded by the familiar faces of Arthur's knights, this return cannot undo what he has experienced, does not unwrite what the poet has written. The return of the endless knot to the place of its beginning does not negate the existence of the pattern that has been created. Bertilak "reads" the ominous and the disruptive in Layamon's depiction of the origins of Britain. By locating the story of Gawain's flirtation with Lady Bertilak within the context of Layamon's chronicle of treason in Troy as well as at Camelot, the Gawain-poet complicates any reading of Camelot and Hautdesert as opposed places with opposed valuations. Treason is already and always present at Camelot, named with obscure referent in the first stanza of Sir Gawain and the Green Knight--and this very obscurity points to the difficulty of reaching any conclusions surrounding gender or sexuality in the poem. The use of history shows that femininity, masculinity, normative sexuality and transgression are all difficult, perhaps impossible, to define. Gawain, of course, does not read Brut, and is therefore left floundering in search of a finality which is unobtainable within the world of this poem. Sexuality in Sir Gawain and the Green Knight Essay -- Essays Papers The Complications of Sexuality in Sir Gawain and the Green Knight Gawain's travels in Sir Gawain and the Green Knight suggest a world in which home--i.e., Camelot--is "normal," while away--the opposing castle of Hautdesert where Gawain perforce spends his Christmas vacation--is "other," characterized by unfamiliarity, dislocation, perversity. And in fact the atmosphere at Hautdesert appears somewhat peculiar, with various challenges to "normal" sexual identity, and with permutations of physical intimacy, or at least the suggestion of such intimacy, that are, to say the least, surprising. The typical journey of medieval romance juxtaposes a "real" world where things and people behave according to expectation with a "magical" world in which the usual rules are suspended. According to this paradigm, we might expect that this poem would place Hautdesert outside the bounds of tradition, separated by its difference from the expectations that govern Camelot and the remainder of the Arthurian world. However, Gawain's journey away from Camelot and back is framed by references, in the first and last stanzas, to the journeys into exile of Aeneas and of Brutus, the legendary founder of Britain, that complicate this apparent opposition. As this paper will argue, this framework complicates the poem's presentation of gender and sexuality. Rather than a clear opposition between, say, marital sexuality and everything else, we find a situation in which potentially adulterous acts and kisses among men are vested with varied--and shifting--values. The poem uses references to the (imagined) British past to complicate any simple reading of the tale it tells in terms of sexual morality or transgression.1 Sir Gawain and the Green Knight opens with a summary of the events leading from the fall of Troy to the establishment of Britain: Sià ¾en à ¾e sege and à ¾e assaut watz sesed at Troye, à ¾e borgh brittened and brent to brondez and askez, à ¾e tulk à ¾at à ¾e trammes of tresoun à ¾er wroght Watz tried for his tricherie, à ¾e trewest on erthe: Hit watz Ennias à ¾e athel, and his highe kynde, à ¾at sià ¾en depreced prouinces, and patrounes bicome Welneghe of al à ¾e wele in à ¾e west iles. Fro riche Romulus to Rome ricchis hym swyà ¾e, With gret bobbaunce à ¾at burghe he biges vpon fyrst, And neuenes hit his aune nome, as hit now hat; Tirius to Tuskan and teldes bigynnes, Langaberde in Lumbardie lyft... ...e is once again surrounded by the familiar faces of Arthur's knights, this return cannot undo what he has experienced, does not unwrite what the poet has written. The return of the endless knot to the place of its beginning does not negate the existence of the pattern that has been created. Bertilak "reads" the ominous and the disruptive in Layamon's depiction of the origins of Britain. By locating the story of Gawain's flirtation with Lady Bertilak within the context of Layamon's chronicle of treason in Troy as well as at Camelot, the Gawain-poet complicates any reading of Camelot and Hautdesert as opposed places with opposed valuations. Treason is already and always present at Camelot, named with obscure referent in the first stanza of Sir Gawain and the Green Knight--and this very obscurity points to the difficulty of reaching any conclusions surrounding gender or sexuality in the poem. The use of history shows that femininity, masculinity, normative sexuality and transgression are all difficult, perhaps impossible, to define. Gawain, of course, does not read Brut, and is therefore left floundering in search of a finality which is unobtainable within the world of this poem.

Kant Deontological Theory Essay

The Formula of Humanity- Act so that you use humanity, whether in your own person or that of another, always at the same time as an end, never merely as a means. The Formula of the Kingdom of Ends- Act in accordance with the maxims of a member giving universal laws for a merely possible kingdom of ends. The moral duty is what we should be doing. Good is defined as doing what is right and avoiding doing wrong. We have a duty to act in such a way that our actions are moral even if it produces unfavourable results. What is good, according to Kant â€Å"Nothing is good but a good will†. (Good intentions). It is good to be creative or to have good fortune with good outcomes the world becomes a better place. Goodwill is having the good intention to perform one’s duty. The consequences of our actions do not make an action good but rather the goodwill. What is having a good will? Kant proposes that when someone acts out of goodwill that is when someone is acting out of duty. According to Kant â€Å"Duty should be done for the sake and duty alone†. How do we know our duty in a certain situation? Duty has nothing to do with a certain situation or what happens all that matters is the decision is good and the outcome is good. Kant suggests act as if our decision applies to all people at all times. It is always in order to tell lies if the outcome is favourable? Kant would disagree with this. When we act purely out of duty we act reasonably in a manner that we fulfil our duties. Having goodwill is to perform one’s duty It is our duty to do our duty even though we might not be rewarded in this life but we will be rewarded in the next life. Deontological Ethics. Kant Deontological theory of ethics it is linked to moral law of ethics, especially that branch dealing with duty, moral obligation, and right action. Origin: 1820–30; Greek deont- that which is binding (stem of deo) (Webster’s Revised Unabridged Dictionary (1913), edited by Noah Porter. ) The word deontology comes from the Greek word meaning duty (deon) and science (or study) of (logos). In moral philosophy, deontological ethics Ethical are theories that maintain that the moral rightness or wrongness of an action depends on its intrinsic qualities. (Webster’s Revised Unabridged Dictionary (1913), edited by Noah Porter). A Quote from Kant â€Å"Awe and wonder fills the mind†. â€Å"Starry heavens a metaphor (scientific absolutism) above and the moral law within†. Like gravity and science these are laws which are absolute as well as moral laws. We have a choice we can all still identify the moral law: e. g. do not steal. Kantian deontological theory of ethics is an absolutes theory something which is considered wrong i. e. suicide will always be wrong. Kant argues that morality is rooted in reason; he states that the demands of morality are unconditional or categorical and it presupposes freedom, we have a choice and can identify and rationally identify morality. Kant states that morality must be unconditional it has to be categorical. Kant distinguishes between categorical imperatives from hypothetical ones. The categorical imperative is not about desires or goals but rather about personal well-being. Categorical imperatives are absolute and universal. Categorical imperative is necessary truth and cannot be without self-contradiction or irrationality. The Universal Law Act only in accordance with that maxim through that at the same time, will that it become a universal law. One’s actions must be universal. The Universal law is that one should act on the maxim a law which can become a universal law in nature when acceptable and sustainable. We know that lying and stealing is wrong. If everyone did this society would fail. Perfect duties are without exceptions, but we understand that torture and suicide is always wrong. Suicide is always wrong if this was universalized society would fail. We know that making False Promises that cannot be fulfilled, is always wrong if we cannot regard this as a universal law society would fail. Breaking promises when it in my interest he states that this inconsistent and therefore cannot be a moral imperative. Imperfect duties is seeking the perfection of our duties are contradictions to our will. We ought to be seeking to promote the happiness of others. We understand that this is not always possible. He does not exclude pleasure in doing duty, but that pleasure should not be the guide to what one’s duty is. What is duty? Kant says â€Å"Duty is the necessity of acting from respect for the Law†: Kant believes that duty should be crowned in the end with happiness. Obedience he says is a maxim that is universally binding as a law to all rational beings. Treat humans as ends to themselves and should respect and never to treat others as a means to an end but only as an end. This means that we should respect others, because every human possesses an intrinsic value. We are to consider whether our actions are moral and acceptable. Kant argues that morals are about following the rules. Kant moral theory can be summarised in two ways Kant argues that we all have a choice that we can all identify the moral law. The Categorical Imperative Kant designed the Categorical imperative as a framework used to make moral law, which states that one must do what one expects other to do in a similar situation. The Categorical Imperative is the central concept in Kant’s ethics and the groundwork to Metaphysics of Morals. It is based to the â€Å"supreme principle of morality† (4:392), from which all our moral duties come from. He believed that moral requirements were based on a standard of rationality and he named this the Categorical Imperative. By using the Universal Imperatives we use our reason (as long as it is not corrupted) to guide us in a path which is morally virtuous. He states that we should act according to the maxim by which you can at the same time will that it becomes a universal law. Kant uses the example of a person who lends money and is unable to repay the loan. He states that this cannot be a universal law people will no longer believe each other and no person will lend money to another. This can be explained in three ways The Universal Law means that one should act on an action which can be sustained. It is important that we should consider if an action is right or wrong. This action will eliminate selfish action towards other human beings. Imperfect Duties Imperfect duties to seek the happiness of other people this cannot completed always. The moral law will most certainly collapse if everyone told lies and were to steal. It is expected of one to perform ones duty in every way. The Kingdom of Ends is in accordance with the maxims of a member giving universal laws for a merely possible kingdom of ends is an ideal society every person must act in such a way that it benefits the greater number of people for the greater good. Every person should act in such a way as if the person through their maxim were universal lawmakers as members in the universal kingdom of ends. One cannot say I will kill myself out of love; this is acceptable and cannot be regarded as a universal law. He argues that humans have an intrinsic worth, and occupy a special place in creation, therefore people are to be treated with respect and dignity because we should understand that we are all rational agents. We possess the freedom to make our own decisions set targets and guide our conduct by reason. He believes that God is the Supreme Being speaking through our conscious. Therefore Gods existence although it remains unproven it is necessary in order for Kant’s ethical theory to be sound. He states that is freedom and immortality. â€Å"God is the law giver to be obeyed† Kant argues that there must be a God and an after-life since it would be intolerable if there were no reward. Kant states that if humans were to disappear from the planet the moral dimension would disappear too. Critique on Kant’s theories: Humans are motivated by pleasure and not only by reason. The question is it possible to act unselfishly, it is necessary to take consequences into consideration. Kant ethics places great emphasises on lying as a form of wrong. He fails to offer an understanding of conflict between different duties, Kant theories does not take into consideration social conditioning and free will. I disagree with Kant that feelings are subjective and selfish and find that he focuses too much on pure practical moral reason he excludes feeling and desires. Kant tries to combine ethics with reason but this seems unrealistic as the concept of reason does not exist in isolation from human beings and their feelings and actions. Ref: Jorge J. Gracia E, Gregory M, Reichberg and Bernard, Schumacher N. The Classics of Western Philosophy, (Blackwell Publishing Ltd). 2004. Ref: Mc Coy A. An Intelligent Person’s Guide to Christian Ethics, Continuum. London , New York Ref: http://www. slideshare. net/t0nywilliams/kant-9170093.

Higher Education Essay

In Classical vs. Modern Education: The Principal Difference article from the second issue of Classical Homeschooling Magazine, Patrick Carmack compares and critizes the both classical and new modern education models in terms of effectiveness and ethics. Within the samples from Socrates’ classical education understanding, the article points out that altering education system becomes an inanimate occurrence which ignores the soul of human beings and considers them as a sort of computer, a creation solely having a brain to use as a data storage. As the author clarifies at the article by giving definitions of either type of education, education is much more complex than it seems, not merely gain information but also widen self’s horizon and learn to differentiate between good and bad, then being able to aim to goodness. Therefore the basic content of the education, what Carmack claims, should involve feelings, emotions – the most mentioned in the article is love- in order to have ‘‘well-rounded, cultured gentlemen and ladies, capable of addressing any problem or situation in life with the maximum likelihood both of success and personal happiness’’ (para.5). Carmack also touches upon the homeschooling issue, in a positive perspective in consequence of children who is educated or continue it by their family -except paramount situations- in a habitual, loving environment. Despite many obstacles and disadvantages author considers homeschooling as ‘‘the single greatest advantage’’ of progressive education. Another point is, the adoption of the German kindergarten model has lessened the early home formation years of children’s. Moreover this has received the chance from kids to learn culture of their homes. As Carmack mentions at the beginning, since every individual has distinct features and characteristics, it should be taken into consideration that not everyone has the same IQ, interests and culture. Thus, it is essential for a child to know self’s own culture in the cause of built their own identity solidly and this can be only learned in an environment which provides the necessary cumulative cultural factors. All in all, writer engages attention to Socratic way of educating love and, defends it against the modern, in another words progressive education, clarifies the misunderstanding about the education’s aims and, emphasizes the necessity of consideration on individuals which have diverse characteristics; IQ, learning type, interests, culture, etc.

characters we call gunfighters essays

characters we call gunfighters essays The period following the Civil War was a time of great uneasiness. It was an era that gave rise to the Western outlaws. They were bandits, gunfighters, and men guilty of hundreds of crimes, but they were also important in shaping American folklore. Two important factors contributed to the making of these legends. The transition that these men under went from solider to ranch hand or cowboy, and the making of their legends through the media molded the way we perceive gunfighters today. I feel that the media had a major role in creating the characters, legends and hero's that we learn about in history. The Civil War gave many young men a taste of conflict and killing. Many that fought the War were a very tender age and very impressionable. According to an article written by Mark Sufrin called "The Western Gunman", he said that the "Civil War soldiers were to much in love with killing after years of violence to settle down"(23). After the Civil War many of the men were hired by ranchers as ranch hands which paid little for their hard work. Many of the young cowboys found themselves craving the life they had lived for four years of violence and killing. It was these impulses that caused them to run rampant across the west, robbing banks and holding up trains. As the west was growing so was the need for law and order. Town sheriff's and U.S. Marshal's took on that role. This would pave the way for the so called "gunman and gunfighters". According to the Encyclopedia Britannica, "One example of this was a young man named Jesse James who fought in the Civil War when he was fif teen. He and his older brother Frank were in the pro-southern guerrillas led by William C. Quantrill. After the war, Jesse formed a highly successful gang. They held up banks, stagecoaches, and trains until 1876 when the gang was shot to pieces by the folks of Northfield, Minnesota when they tried to rob two ban ...

Business Essay Example | Topics and Well Written Essays - 250 words - 32

Business - Essay Example The future of being an Educator is great as it provides ways to get involved in the field of study directly, a direct interaction with the students helps to gain awareness about the perspective of the young generation and how the future of the world is going to change according to their mindsets. Now coming to the challenges faced. Professional careers aim is to provide the best of the services one is specialized at without any issues. A decade ago education was not considered a professional job but in today teachers are appreciated to prepare themselves before entering a class. Similarly in coming 4 to 5 years, the level of studies would enhance and a simple explanation won’t be enough to clear the doubts of students. A teacher has to face such challenges and give a logical reasoning and prove his point of view with examples to convince the students. The greatest strength of being a teacher is his knowledge, being a specialized teacher in the field of economics particularly is a benefit in itself. Development is needed in every profession, but specifically for an educator, knowledge of new advancements and discoveries are a must to deliver it to the students. To be a successful educator, a clear way of talking that is easily understandable for all students. Secondly knowledge and skill to teach needs a constant revision. Where as in the coming year I need to enhance few areas to participate and develop professionally. Firstly an educator has to continue his studies as well a professional masters degree in my field of study, secondly adopting the latest way of teaching i-e through presentations and multi-media and lastly to prepare oneself before a particular lecture. All these areas need development to enhance the present as well as future jobs as an educator. The graph of success in a professional career faces sets backs

TOPIC FROM PERSONAL EXPERIENCE MUST BE FIRST HAND EXPIERENCE WRITTEN Essay - 1

TOPIC FROM PERSONAL EXPERIENCE MUST BE FIRST HAND EXPIERENCE WRITTEN IN OWN OWRDS USING THE PRONOUN I - Essay Example I happen to have a very good handwriting, too bad it never helped me in getting good grades when it came to Algebra. I looked around to see a whole lot of people were busy talking and laughing. Some were hard at work and some were simply copying stuff from the others. Thinking that I should also get to work now, I turned my attention to the textbook. I turned the book few pages back to look up some pointers on cyclic equations. Sitting right behind me, Kimberly and Amy were comparing notes about how to best avoid split ends in hair. I tugged at my ponytail, groaning inwardly at their frizzy texture. Suddenly, I realized I had been staring at the same page for past ten minutes, contemplating uselessly on hair care. Bracing myself, I got back to work and resolved not to get distracted again. To my surprise, the first few steps of the problem went well but halfway through I found myself stuck again. Mike, from the other row, chose the moment to disrupt the class with his famous imitation of buzzing bees. Fuming inwardly, I tried to concentrate but to no avail. I ended up spending another five minutes making tiny flowers around the page number and a face right above the Exercise heading. â€Å"This looks better now†, I thought looking at the page number. I looked around to find a completely engrossed Hannah, sitting next to me, had solved the problem and was already jotting down the next one. I felt the usual wave of frustration building up inside me at the difficult nature of this subject. Irritated with my lack of concentration, I compared my work with Hannah’s and learnt that the reason I was stuck with very wrong looking values was because I had made a few dumb mistakes. Taking the lead from her, I set about correcting my work. I was confident that I will be able to solve it then. Hannah was kind enough to explain the equation functions to me. Patiently bearing my occasional spacing out due to noise distractions in

Comparison between american and japanese army in world war 2 Research Paper

Comparison between american and japanese army in world war 2 - Research Paper Example It is worth noting that in the beginning of the war, with Japan bombing Pearl Harbor, Japan can be considered as having air force capabilities that were considerable in 1941, even as the United States was in a state of trying to accelerate its air force program through a rapid buildup in capabilities. What prompted this hasty buildup was Germanys invasion of Poland two years before the Pearl Harbor invasion, with Hitler signaling its ambition to take on Europe by force. At the time of the Polish invasion the American Air Forces consisted of less than two thousand aircraft and just 26,000 people. The US War Department signaled its own intent to radically beef up its air force capabilities with the establishment of the AAF, or the Army Air Forces, making it equal in stature to the ground forces of the US Army (Craven and Cate; Weinberg; US Air Force; Weider History Group). After 1941, it became clear to the US that the war could not be won without the necessary radical expansion of its air force capabilities, and the manic buildup process resulted in the United States eventually producing the largest air force fleet in the world, eventually overcoming the air forces of the Germans and the Japanese. The capabilities of the US Air Forces at the height of that buildup ran through a wide array of tactical functions and uses, from reconnaissance to bombing to attacking, personnel training, and transporting. At its height, the US Air Forces had an inventory of more than 80,000 aircraft with different capabilities and uses, while its personnel count reached more than 2.4 million people. A sampling of the inventory of aircraft used in the war effort included the B29 Superfortress, the B17 Flying Fortress, the C47 Skytrain, and the P51 Mustang (Coakley; Adams 1994; US Air Force). The final year of the war saw the complete overpowering of the counterpart US air forces of the Japanese, capped by

Understanding and Using Inclusive Essay Example for Free

Understanding and Using Inclusive Essay 1.1. Inclusive learning is about recognising that all your students have the right to be treated equally and fairly, have the same access to all products, services and have the opportunity to be involved and included. As a teacher you need to be aware that all students are not the same as they all do not learn in the same way, the ways in which a teacher can overcome this is using the Teaching and Learning Cycle, using visual, auditory and kinaesthetic materials (VAK) and agreeing on individual learning plans (ILPs). Other features could include self reflective exercises, quizzes and providing opportunities for students to reflect on their own experiences and consider how these experiences influence the way they learn. 1.2. There are a number of strengths and limitations of learning approaches when teaching. For example, a strength can include an activity and/or a demonstration in pairs or groups, a questionnaire and a power point presentation. The limitations could be when working in group sessions, a shy person can hide in a group, more confident people can take over and there could be a possible clash of personalities. Using all learning styles need to kept to a minimum as previously stated not all students learn the same, some students may ‘switch off’ at certain times and become less interested in the subject, this will hopefully ensure that all students can relate and keep concentration in the subject that is being taught. 1.3. Providing students with the functional skills within the chosen subject will be in ways which the students will be reading, speaking and listening as the demonstration I will be giving will be from power point but will also include listening to instructions and watching myself with a volunteer. The students will have only have a certain length of materials to use so they will need to calculate these when carrying out the activity themselves. To incorporate ICT, students will need to use their own mobile phones to download an app and at the end of the lesson. Once the students have completed the lesson, they can use all of the skills out of the classroom and into their everyday life. 2.1. Creating an inclusive learning environment benefits all students to enable effective learning to take place. The environment in which you are teaching the subject can sometimes be restricted but teaching can take place anywhere not necessarily just in a classroom, for example, colleges, learning centres, the workplace, prisons are to name just a few. When teaching you would need to consider the venue, rooms and resources but also your attitude and support as this can also have an impact on the students in which they will learn. 2.2. It is important to select a number of teaching and learning approaches as individuals can face a number of barriers causing them difficulty to learn. Maslows (1987) Hierarchy of Needs shows that if all five aspects of this theory are met, which are, self actualisation, self esteem recognition, safety/security and physiological it creates a healthy environment for learners to progress and achieve their goal. 2.3. Motivation is what causes us to act, it is either intrinsic (from within) which means to learn for your own fulfilment or extrinsic (from without) which means they may be an external factor motivating the learner. To help motivate learners you can set targets, be professional, create interesting and relevant tasks or activities, engage students and give them the opportunity to learn. 2.4. Ground rules can be set by having a group discussion. To have the ground rules mutually set between the teacher and the students it makes it more likely for these to be followed and adhered to. As a teacher certain ground rules need to apply to allow all students to be treated equally and fairly, for example, punctuality, respect for others, mobile phones off or on silent, no abusive language, no racism and no discussing politics. 3.1. See Micro Teach session plan 3.2. Using my selection of teaching methods covers the three learning styles  which people have (VAK). The power point presentation and demonstration covers the visual and auditory learning styles whereas the demonstration and group activity/task covers the kinaesthetic learning style. Handouts will also be given which are reflective tools; this will help the students to remember important information that is being delivered. 4.1. The teaching approaches that I am using helps the students engage by connecting the subject to real life, it will teach self monitoring skills and information will be presented in multiple formats. As all three learning styles are being covered this will also help keep the students motivated and interested. 4.2. Communication is a key point in all aspects in life, communication with students is essential for them to ascertain progress and identify where improvements could be made. For communication to be effective teachers need to speak slowly and clearly and by only using words in which the students should be able to understand, however communication is a two way process, the teacher could ask questions to ensure the students have understood. 4.3. There are a number of ways to give constructive feedback to your students, when giving feedback to students, teachers need to be positive, open and honest, be clear and specific, be balanced, be motivating and also invite self assessment. Gray and Smith (2000) pointed out that students want consistent, genuine feedback because they do not want to ‘carry on doing it wrong’. References http://www.flinders.edu.au/teaching/quality/teaching-methods/inclusive-teaching/strategies-for-inclusive-teaching.cfm http://www.functionalskills.com/Functional-Skills/Functional-Skills-faqs.php http://www.anngravells.co.uk/sitebuildercontent/sitebuilderfiles/SampleD9001.pdf http://www.sagepub.com/upm-data/39528_Pages_from_Green_ch1.pdf http://livingsta.hubpages.com/hub/Establish-ground-rules-with-your-learners-PTLLS http://livingsta.hubpages.com/hub/Explain-and-justify-the-reasons-behind-your

Representation of Political Scandals in the Media

Representation of Political Scandals in the Media Political Scandals Interim Submission The question that I have chosen to answer for my essay is: ‘How fair and balanced has the coverage of political scandals been in the British media?’ By selecting this question I can explore the different political affiliations in the British press during times of scandal and how each news media reported on it depending on their relationship with the political party at the centre of the controversy. Firstly, to begin my essay I will provide some background information on how the press functions in UK politics for which I have conducted some research on for the interim submission using the chapter titled Judging the Media: Impartiality and Broadcasting in the book Politics and the Media Harlots and Prerogatives at the Turn of the Millennium (chapter written by Eric Barendt and edited by Jean Seaton). I have found that it is common knowledge that UK newspapers are, of course, free to support whichever party its editor or proprietor, chooses, and to take sides on political issues. With this power they are not expected to be impartial or balanced in their coverage of contentious political matters such as General Elections and political scandals. For example, The Sun itself claimed credit for the surprise victory of the Conservatives in the General Election of 1992 with the notorious front-page headline Its The Sun Wot Won It on Saturday 11 April 1992, according to John Curtice in hi s research piece: Was it the Sun wot won it again? The influence of newspapers in the 1997 election campaign (http://www.crest.ox.ac.uk/papers/p75.pdf). Because of this ahead of the 1997 election, Tony Blair in opposition assiduously courted Rupert Murdoch and the editors of his newspapers. It is unlikely that the Labour majority in 1997 would have been so large, had the Sun not decided to support it six weeks before polling day. These freedoms are essential aspects of the traditional British understanding of ‘press freedom’, also constitutionally guaranteed in many other nations including the USA by the First Amendment (http://www.law.cornell.edu/constitution/first_amendment). To show that I know what I am writing about and avoid misinterpretations by settling on a single understanding of key terms I will define terms such as: ‘fair’, ‘balanced’ ‘media’, ‘power’ ‘popular’, ‘success’, ‘failure’, ‘disaster’ and of course ‘scandal’. Defining terms ensures that I am talking about the same things as the reader. For example, I could define ‘fruit salad’ as containing, pineapples, yellow apples and bananas. By doing this, the reader will not object when I later write that fruit salad has vital red deficiencies. By defining ‘power’, I would demonstrate that I am aware of other interpretations of the term. It will actually often not be essential to state what the other explanations are, except if the distinction is an essential aspect of the argument. I will be structuring my essay chronologically covering seven scandals over a ninety-one year period in Politics from the Marconi scandal in the summer of 1912 to the Iraq War and the apparent suicide of Dr. David Kelly in July 2003. Furthermore, one of the scandals I will be researching will be an overseas scandal: the Lewinsky scandal, which involved former US president Bill Clinton. I will use the scandal for comparison with the John Profumo sex scandal. In addition, I am going to use a wide range of sources for the essay including: books, newspaper articles, journals, academic research and blogs. All these historical scandals have their own historiography. I will look at the way that they have been written in the press over time (during the scandals and during the present day), the occasional conflicting objectives pursued by journalists and academics on them over time, and the way in which such details form peoples understanding of the scandals. These different sources are important because they will help me: To gather information so that I can develop and enhance on my own political knowledge and understanding of particular scandals and how they were reported in the British media. To identify, build and support arguments or research in the essay which will help demonstrate the understandings that I have acquired. I have listed the scandals that I will be covering, the scope of research that I have conducted for them, the different sources that I have referred to for my research and a provisional list of sources that I plan to use in the final essay below. Moreover, I have included a rough word count for each scandal. THE MARCONI SCANDAL 1912 Centered around allegations that members of the Liberal Government, under Herbert Asquith’s premiership, had profited by inappropriate use of information about the Governments plans with respect to theMarconi Company: knowing that the government was about to issue a lucrative contract to the British Marconi company for theImperial Wireless Chain, they had bought shares in an American subsidiary. The allegations included the fact that Isaacs brother,Godfrey Isaacs, was managing director of the Marconi company. Although the political repercussions were in fact minor, theNew Witnessdrew conclusions about fraud in British politics. SUEZ CRISIS 1956 Anthony Eden becomes Prime Minister in 1955 high sense of optimism. Hailsham – ‘a real post-war government, led by a PM who represented contemporary manhood, rather than the pre-First World War generation.’ Optimism about: progressive ideas in domestic affairs, his belief in property owning democracy and industrial partnership. However, all Eden’s career had been foreign affairs and not domestic politics. Ironically his downfall was foreign affairs Suez Crisis. Ends in disaster, military operation called off in humiliating circumstances as Britain withdraws due to American pressure due to economic reasons. Outcomes: Political crisis – Eden seemed weak, lost in a policy he was supposed to be the master of. Came under heavy attack from Labour in parliament and sections of national press e.g. Manchester Guardian. By lying to Parliament about collusion with France and Israel, Eden had tarnished his image and prestige. Chancellor Harold Macmillan leading the campaign with Eden’s cabinet for Britain to abort Suez. Demise of Eden – never recovered from Suez (though resigns due to poor health in 1957). Replaced by Macmillan. PROFUMO AFFAIR 1963 Scandal which was a personal disaster for Harold Macmillan. Given sensational treatment by the press. Political impact of the affair was actually short lived but the image of Macmillan as old and out of touch was reinforced. Significance: Ideal excuse for press to go after every detail Press became less deferential, more intrusive previous tactics used by government to prevent publication of sensitive or embarrassing information no longer worked. Booker – â€Å"after years of uneasy indulgence, the people were restless and dissatisfiedwild rumours of strange and wild happenings in the country villas, of orgies and philandering..brought the capital into a frenzy of speculation and contempt aroused by the Government in the hearts of the great mass of the people† LEWINSKY SCANDAL 1998 (USA) [COMPARISON] 1995—Monica Lewinsky hired as a White House intern. Series of 10 sexual encounters. Kenneth Starr investigates. Michael Isikoff, Newsweek reporter, investigates, but magazine delays publishing. First public report of the scandal seen on Drudge Report. Clinton denies allegations. Extremely detailed Starr Report released. Lewinsky allegations dismissed in Paula Jones case, but coverage is still pervasive. Rumors circulate on the internet. 24/7 cable news networks. Decline of gatekeeping sensationalist journalism. Salience and dumbed-down news. Pressure on news outlets to report on rumors. Public’s â€Å"right to know†? Drawing the line between news and drama/entertainment. JOHN MAJOR AND SLEAZE 1990s Growing internal divisions in the Conservative Party after 1992 Major – an ‘unlucky PM’? Exhausting battles began to drown out the positive achievements in a sea of party infighting and political setbacks. Between Black Wednesday and the 1997 election, Major suffered a slow political death. Major’s tribulations can be summed up as: Easy target for satirists and cartoonists: Private Eye, Rory Bremner, Spitting Image’s grey man. None of this Satire vicious and Major remained personally more popular than his party, but the image of Major as a well-meaning but bumbling and inadequate leader stuck to him. Blatant actions by anti-Europe elements in own party 1993 Maastricht Treaty was initially blocked by rebel MP’s. Major won the vote in the end but authority was damaged. â€Å"Do we want 3 more of the bastards† accidentally recorded press, e.g. Daily Mail, speculating as to whom Major was referring to speculation as to whether a leadership challenge would occur. It did not but the threat was damaging enough. Major tried to reshuffle his cabinet in 1994 with little impact. Press speculation continued about possible challengers for leadership from disaffected cabinet members 1995 Major called for leadership election so that he could be re-elected to do his own job (Back me or sack me). Sleaze – press coverage key here: sensationalist and intrusive and a contrast with Major’s ‘Back to Basics’ campaign 1993 (call for return to traditional moral values). Examples include Yeo and Mellor (sex scandal, resigned), Scott Enquiry 1994 (illegal selling of arms investigation, Tory’s ‘economical with truth’), Archer and Aitken (perjury). Major became easy target, respect declined – gave press fuel. Sleaze similar impact as Profumo Affair on Macmillan 1962. Seen as out of touch, untrustworthy, too preoccupied with own traumas than those of Britain in comparison to a reinvigorated Labour. Further press and opposition hostility due to ammunition – easy target. Sleaze ran all way to 1997 election – factor in Labour’s 1997 victory? POLITICAL IMPACT OF IRAQ/ DEATH OF DR. DAVID KELLY 2003 Iraq War and Blair-Bush relationship is argued to be the defining issue of Blair’s second term. Blair had to fight two wars over Iraq one against Saddam Hussein one to win over political and public opinion at home Media: initially supportive. Continually supportive of â€Å"our lads† but not of the governments/countries who led Britain into Iraq. Method: Intelligence dossier on weapons of mass destruction idea Hussein had biological and nuclear weapons. Failed to convince those who though WMD had been exaggerated/overrated. Questions over why Alastair Campbell played such a large role in drafting dossier – ‘sexed up dossier’ (Gilligan, 2003) to exaggerate the threat from Saddam and that it was intended for political purposes. Accusations dossier was about political presentation rather than hard evidence. Impact of WMD: No WMD were found. Death of Dr. David Kelly (weapons expert at MoD) further damaged the governments reputation as the case dominated the national news, rocked the government, and put the doubt into the British public’s mind about whether this dossier had indeed been exaggerated. The role of critical and sensationalist press had a profound effect Lord Hutton’s Enquiry– absolved the government from blame and criticised the BBC but the damage was done.